Living in the era of social media, it is important for you and your brand to be present. We have actually come to a time where if a company or brand is not present and even active on social media, the lack of trust begins to exist. One of the most important social media platforms is Instagram. There are people of all ages who have begun to use this platform and for most people, this is their primary form of social media communication.
On Instagram, there are many strategies which individuals and companies should make the best use of. These strategies are important because they are elements of the platform that can help you grow. Here are some of the most helpful and easy Instagram marketing strategies that you need to take an advantage of today:
1. Using Relevant #Hashtags
Hashtags can garner you far more reach than you can ever imagine. Before hashtags came into the picture, whenever brands and people posted an image with a basic caption, only the followers would be able to gain visibility of the new post. Although, ever since hashtags have become a marketing tactic, there is always a large percentage of an posts’ reach which comes through hashtags.
Using hashtags, it’s also important to use the ones which are trending for your industry and are relevant to your niche. For example, a company selling chocolate would want to use hashtags such as: #chocolate #candy #darkchocolate #food #gifts and so on.
2. Create a Social Media Calendar
Like every other social media platform, Instagram also has suitable times for every single day that would work best for you. This timing is available and visible to you in the “audience” section of your insights. Taking into consideration the statistics from your audience insights, you can now create a social media calendar for an entire month ahead of time.
Another crucial aspect of a social media calendar is that you would be prepared ahead of time on what would be posted on which day. You can then have the content ready approximately 2 weeks ahead. This will save you a lot of time and also ensure that consistency is maintained.
3. Host Engaging Activities
Engaging activities are a really great way of ensure that your audience is always coming back for more. These activities can include quizzes, questionnaires and polls on stories. An activity that works really well is “This or That’ which engages audience’s to your stories and it also ensure that they are not skipping or exiting from the story. This ensures that they view each one from the beginning to end.
It would also be a great idea to have contest through any form of post, videos, posts, stories or even reels!
4. Leverage the Reels Feature
As we may all know, Instagram functions on its one of a kind algorithm. The new reels feature has an algorithm that every single user should most definitely take leverage of. This is the best way to become seen and heard, by of course creating a short video that is relevant to you.
One of the major benefits of using reels is that there are always several ongoing trends at once. Hence, it is not necessary to always ideate too much on how the video will be, you would just have to put thought into how the current trend can be used to suit content that you can use. For example, it would be odd for a fashion creator to participate in trends that are ongoing for food creators. So, find the right trends and ideate on how you will be making the most of it.
5. Create Your Own Filter
In case you didn’t know, any Instagram user can create their own filter! A filter is a great way to increase awareness because you can play around with it in any way possible. You can create one that completely resonates your brand, or you can do something fun and unique but leverage it to be known and linked to your social media presence.
One popular filter idea would be to link it to your brand, for example an engaging filter that is a quiz or questionnaire for the user using it.
There are far more strategies that you can implement to carry out marketing through your Instagram, but these are the ones that you should start leveraging today itself!
Use the knowledge you just gained and see how you can soon become an Instagram marketing maven!
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